Roberto Sobachi
LinkedIn

Senior software engineer building products end to end, from the interface to the systems behind it.

I build and scale digital products across fintech, consumer platforms, and enterprise tools: React and TypeScript on the frontend, with backend systems and API work built out alongside it.

This portfolio highlights selected work from agency and in-house teams: banking data products, financial dashboards, campaign platforms, and high-traffic web work.

Now
I don't have screenshots on hand yet for my most recent fintech work (Checkout.com, Soundraw AI, and Moneytree), so those entries describe the problem and my approach instead. Everything else is shown as built.

Moneytree Platform

2024–present

Moneytree

Moneytree's personal financial platform pulls a user's banking data into one place, powering both its own apps and the partner products built on LINK.

I work on backend services, APIs, and React Native for banking integrations, plus infrastructure for what the team ships next.

TypeScript React React Native APIs Banking Integrations Backend Services Financial Data Platform

No screenshots on hand for this one yet. Written up above.

Soundraw AI

2023–2024

Soundraw

A generative-AI music platform where creators generate and shape royalty-free tracks for their own projects.

I built and maintained features across the web app, from frontend components to the backend integrations behind them.

React TypeScript JavaScript Node.js Web Application Generative AI Product

No screenshots on hand for this one yet. Written up above.

Moneytree Business

2022–2023

Moneytree

A financial operations platform for SMEs, turning banking data into views for cash flow, spending, and daily decisions.

I built the first MVP with one engineer, shaped the core journeys, and integrated the Moneytree APIs behind it.

React TypeScript LINK Platform API JavaScript SDK SME Financial Dashboard B2B and B2C Visit site →
Moneytree Business SME dashboard overview
Moneytree Business dashboard metrics view
Moneytree Business account and transaction details
Moneytree Business cash flow and performance screen

Checkout.com Dashboard

2020–2022

Checkout.com

The web platform businesses use to manage their payments and financial data through Checkout.com.

I built and maintained its micro-frontend core and shipped several key features in TypeScript and React.

TypeScript React Micro-frontend Architecture Payments Fintech Dashboard

No screenshots on hand for this one yet. Written up above.

Moneytree LINK Kit

2018–2020

Moneytree

I led the rebrand and rebuild of Issho Tsucho into LINK Kit, an embeddable platform partner banks use for white-labeled account aggregation, spending, and rewards.

I covered architecture, UX direction, and hands-on React and TypeScript implementation through launch.

React TypeScript Financial Data Platform White-label / Embeddable SDK Product Rebrand
Moneytree LINK Kit screenshot
Moneytree LINK Kit screenshot
Moneytree LINK Kit screenshot
Moneytree LINK Kit screenshot

Moneytree Vault

2018

Moneytree

My first project at Moneytree: a web product for onboarding users, connecting financial institutions, and sharing account data securely.

I delivered the product end to end, from onboarding and institution connection journeys to secure consent and data-sharing paths.

React TypeScript Financial Data Onboarding Institution Connection Product Leadership
Moneytree Vault feature matrix and workflow screen
Moneytree Vault credentials and account selection flow
Moneytree Vault institution connection screen
Moneytree Vault connection settings and consent flow

Teal

2017–2018

Draw Group / Oliver Wyman Digital

A React Native mobile banking prototype for Natwest, covering new customer onboarding, account opening, transaction views, and insight charts.

I worked as a freelancer from October 2017 to March 2018 with Draw Group, now part of Oliver Wyman Digital.

React Native Mobile Banking Customer Onboarding Account Opening Transactions Charts Natwest Draw Group
Teal mobile banking app onboarding screen
Bank account overview screen from the Teal mobile banking app
Teal mobile app showing customer account details
Teal mobile app charts and insight visuals

Earlier work

Agency and campaign projects from 2017 and earlier, on older stacks, kept here as history.

Google Cultural Institute

2017

Google Inc. / Toaster Ltd.

A campaign site for Google Cultural Institute that made art, history, and world heritage collections easier to explore online.

I built the consumer interface with a focus on speed and accessible browsing across large collections.

Closure Compiler JavaScript SCSS Visit site →
Google Cultural Institute screenshot
Google Cultural Institute screenshot Google Cultural Institute screenshot

NextEV Formula E

2017

NextEV / Interstate Creative Partners

A set of real-time dashboards and data visualizations for NextEV's Formula E team, built for fast reading during races.

I led frontend delivery: the React application and D3 visualizations the team used live.

React TypeScript D3 JavaScript ES6 Node.js SVG SCSS
NextEV Formula E screenshot
NextEV Formula E screenshot NextEV Formula E screenshot NextEV Formula E screenshot

Google Making and Science

2017

Google Inc. / Toaster Ltd.

An educational Google site that taught people how to build everyday projects, localized into more than 40 languages.

Polymer Web Components JavaScript SVG Animations SCSS Visit site →
Google Making and Science screenshot
Google Making and Science screenshot Google Making and Science screenshot Google Making and Science screenshot

Google Play Town Korea

2016

Google Inc. / Toaster Ltd.

A showcase site for game developers on Google Play. I shipped two mini-games, carousel modules, rewards pages, and animation work.

Polymer JavaScript SVG Animations SCSS Gulp Git
Google Play Town Korea screenshot
Google Play Town Korea screenshot Google Play Town Korea screenshot

Google Play Town Taiwan

2016

Google Inc. / Toaster Ltd.

Google Play Town Taiwan adapted the same showcase concept for a different market, with localized games and content.

Polymer JavaScript SCSS Gulp Git Visit site →
Google Play Town Taiwan screenshot

Accelerated Mobile Pages

2016

Accelerated Mobile Pages for Google / Toaster Ltd.

An open-source AMP project site. The pitch: write mobile content once, have it load fast everywhere.

I built the marketing site that introduced the framework to publishers and product teams.

New AMP technology HTML5 SCSS Visit site →
Accelerated Mobile Pages screenshot

Google Play Policy

2016

Google / Toaster Ltd.

A Google Play policy site that made publishing rules easier for developers to find and follow.

Internal Google CMS and other internal tools JavaScript Google Closure Material Design Lite HTML5 SCSS Gulp Google Custom Search Engine Visit site →
Google Play Policy screenshot
Google Play Policy screenshot

Bold is Beautiful - Benefit Cosmetics

2015

Benefit Cosmetics / 1000heads

A responsive campaign site for Bold is Beautiful, supporting charity fundraising and brand storytelling for Refuge and Look Good Feel Better.

Node.js Express CoffeeScript JustGiving API integration HTML5 CSS3 Stylus Jade JavaScript jQuery SVG Animations Mercurial SourceTree
Bold is Beautiful - Benefit Cosmetics screenshot

Roller Lash - Benefit Cosmetics

2015

Benefit Cosmetics / 1000heads

A responsive campaign site for Benefit Cosmetics that aggregated Twitter and Instagram content to launch a new mascara product.

I built the feed end to end: stackable tiles, asset loading, and preload logic for smoother browsing.

  • Pulled Twitter and Instagram posts tagged #rollerlash via Node.js and their APIs.
  • Preloaded and cached homepage images to speed up infinite scroll and cut load time.
Node.js Express HTML5 CSS3 Stylus JavaScript jQuery Grunt Mercurial SourceTree
Roller Lash - Benefit Cosmetics screenshot

Lisa Potter-Dixon

2015

Benefit Cosmetics / 1000heads

A responsive portfolio site for Lisa Potter-Dixon, styled around the imagery in each editorial and make-up post.

I built the frontend and backend, keeping the visual style tied to each post's imagery.

  • Sampled each image's dominant color in JavaScript and applied it to the caption background and text.
  • Preloaded and cached remaining homepage posts to cut load time.
WordPress HTML5 CSS3 Stylus JavaScript jQuery Grunt Mercurial SourceTree Visit site →
Lisa Potter-Dixon screenshot

Liz Earle - Botanical Christmas

2014

Liz Earle / 1000heads

A Christmas campaign for Liz Earle: digital cards to send, plus Botanicals in the Snow, where users picked a flower and sent it through Facebook with an animated reveal.

I built the frontend and backend, from friend selection and sharing flows to the animated flower interactions.

  • Built a Facebook-style friend picker for choosing up to ten friends and sending greetings via the Open Graph API.
  • Animated all eight flowers with CSS sprites.
  • Prepared the documentation needed for Facebook App review.
Node.js Express HTML5 CSS3 Stylus JavaScript jQuery TweenMax Facebook API Grunt Mercurial SourceTree Visit site →
Liz Earle - Botanical Christmas screenshot

Benefit Cosmetics - They're Real Eyeliner

2014

Benefit Cosmetics / 1000heads

An interactive microsite for They're Real Eyeliner: users took a webcam photo, then solved five make-up themed clues to escape.

I built the frontend and backend, including webcam capture and puzzle progression logic.

Node.js Express CoffeeScript HTML5 CSS3 Stylus JavaScript Canvas Html2Canvas jQuery TweenMax Facebook API Mercurial SourceTree
Benefit Cosmetics - They're Real Eyeliner screenshot

Currys PC World - TV Size Finder App

2014

Currys PC World / 1000heads

A mobile app for iOS and Android that helped shoppers pick the right TV size by previewing models through the camera.

I built the frontend and backend for this AR sizing app, from the camera preview to the sizing logic behind it.

Cordova/PhoneGap HTML5 CSS3 JavaScript Backbone.js Wikitude's Augmented Reality Xcode Eclipse Android IDE Visual Studio
Currys PC World - TV Size Finder App screenshot

Easy Does It Game

2014

Benefit Cosmetics / 1000heads

A balancing game for iOS, Android, and Windows Phone, plus a responsive web hub for promotion and browser play.

I built both the game itself and the promotional hub around it, frontend and backend.

(Game) Cordova/PhoneGap HTML5 CSS3 JavaScript Facebook and Twitter API. (Hub) Node.js Express HTML5 CSS3 Jade Stylus.
Easy Does It Game screenshot

COMICS

2002–2005

Xidiar / Personal Project

A Mac OS X app I built as a teenager, my first years in the industry, helping collectors catalog and organize comic books with issue data and covers pulled from comics.org.

Built in Objective-C with Cocoa, with a PHP backend and PayPal for a one-time lifetime unlock.

Objective-C Cocoa Mac OS X PHP PayPal Web Scraping Visit archive page →
COMICS Mac OS X app library and collection overview
COMICS app issue details and metadata view
COMICS app catalog browsing and organization screen